Augmented Reality

We’re digging into the metaverse and what it might actually mean for retailers.

Rule No. 1 of the metaverse? Not everything is actually the metaverse.

Here is how you can take advantage of this fast-growing trend to stay ahead of the game and engage with your customers on a new level.

Following its acquisition of Zeekit — a virtual fitting room platform — Walmart is now implementing its Choose My Model experience across its Walmart app and Walmart.com.

RIS’ fourth annual startups feature examines retailers that caught the eye of our editors for being exceptionally innovative and inspirational to consumers.

Pacsun's in-house team designed each Pac Mall Rat character and created a full body look that showcases accessories, footwear, tops, and bottoms, reflecting the brand’s styles from current campaigns and product initiatives.

Kelly Mahoney, vice president of customer marketing at Ulta, recently shared the company’s strategy for building digital experiences that drive exploration and discovery, and fostering resilient, long-term relationships.

Shoppable augmented reality experiences are designed to directly address the most consistent reasons shoppers leave a store or abandon a cart without making a purchase – convenience and confidence. But only if they work. Experts reveal 3 tips for getting AR engagement right.

Take a peek at Nike's newly launched digital experience known as Nikeland on Roblox.

Learn how Walmart is tapping facial-recognition technology and other connected commerce experiences this holiday season to “make the holiday research and shopping experience fun again.”

As Halloween approaches, Chewy and Party City are getting into the sprit of things with an augmented reality experience for pets and an immersive balloon pop-up.

Leading innovative technologies like in-store robots, electronic shelf labeling, advanced computer vision and augmented reality are set to play a starring role in making customer experiences more personal and safer through better inventory management and fulfilment approaches.