Pacsun's in-house team designed each Pac Mall Rat character and created a full body look that showcases accessories, footwear, tops, and bottoms, reflecting the brand’s styles from current campaigns and product initiatives.
Kelly Mahoney, vice president of customer marketing at Ulta, recently shared the company’s strategy for building digital experiences that drive exploration and discovery, and fostering resilient, long-term relationships.
Shoppable augmented reality experiences are designed to directly address the most consistent reasons shoppers leave a store or abandon a cart without making a purchase – convenience and confidence. But only if they work. Experts reveal 3 tips for getting AR engagement right.
Leading innovative technologies like in-store robots, electronic shelf labeling, advanced computer vision and augmented reality are set to play a starring role in making customer experiences more personal and safer through better inventory management and fulfilment approaches.