Augmented Reality

As Halloween approaches, Chewy and Party City are getting into the sprit of things with an augmented reality experience for pets and an immersive balloon pop-up.

Leading innovative technologies like in-store robots, electronic shelf labeling, advanced computer vision and augmented reality are set to play a starring role in making customer experiences more personal and safer through better inventory management and fulfilment approaches.

Walmart has introduced a new augmented reality shopping experience in stores that encourages families to explore the aisles in search of Waffles + Mochi characters.

Today’s consumers have adapted to digital, but they may not realize the breadth of capabilities for better engagement with the product brand or retailer, using their own existing smartphone or tablet.

The “lift and learn” technology uses computer vision and artificial intelligence to identify which products are being handled through such techniques as object recognition, gesture recognition and vector analysis.

The powerful combination of digital shopping and brick-and-mortar stores creates a multiverse of options for consumers.

These practical features of digital signage justify a leading role for the technology in the post-pandemic retail environment.

Walmart is going big on BYOD (bring your own device). Learn how geofencing clock-in, augmented reality, a voice-activated personal assistant, and a free personal phone to boot will make Walmart employees’ lives easier.

With consumer buying behaviors changing at rapid scale, smart marketers must understand, and lean into, the paradigm shifts to see success.

The cooler and outdoor accessory company has launched an immersive 3D and AR experience on its website, in which consumers can virtually view more than 50 virtual products in their own physical environments.

SK-II is leaning into social commerce and gamification as part of a pop-up retail store in China.