ARTICLES BY THIS AUTHOR
02/01/2023
Petco Streamlines Loyalty Under Two-Tier Vital Care Program
Petco Health and Wellness, Inc. is streamlining its loyalty services, bringing over 24 million subscribers under a single, two-tier Vital Care offering.
02/01/2023
Optimizing Returns Is Key to Revenue Retention
Here are a few ways retailers and brands can make returns a competitive advantage that helps them acquire and retain customers, while building loyalty.
02/01/2023
ChatGPT, TikTok & DraftKings: 4 CPGs Getting Creative for Super Bowl 2023
These are the four standout brands that are supplementing their Super Bowl commercials with engaging, digitally-focused campaigns.
01/30/2023
Pacsun Names Brie Olson Co-CEO as Alfred Chang Steps Down
Pacsun is shifting its leadership structure, naming Pacsun’s president and board member Brie Olson, the company’s new co-CEO, leading alongside Mike Relich.
01/25/2023
Dollar Tree Names Rick Dreiling New CEO
The company recently announced shifts to its leadership team, with Mike Witynski, previously CEO since 2020, stepping down. Learn about his replacement.
01/23/2023
Escaping Retail Irrelevance: How The Container Store Is Transforming Its Customer Journey
Differentiation in today’s chaotic and must-be-everywhere-all-at-once commerce environment is difficult to nail down. How can brands break through the noise? Learn how The Container Store is achieving this.
01/23/2023
Lowe’s Busts Through Data Silos With Digital Twin Traffic-Tracking Avatars
While digital twin technology has been implemented in the retail industry for years, many CPG and retail brands are just now beginning to understand the true potential, unlocking their transformative ability to leverage data in new ways.
01/12/2023
2023 Retail Trends: Video Emerging Leader in Tech Innovation and Retailers to Double Down on Data and Digital Literacy
What does 2023 hold for us? Expert consultants, analysts, and vendors from across the retail industry shed light on what retail can expect in this new year.
01/11/2023
Amazon Expands Buy With Prime to U.S.-Based Brands, Nixes Invitation-Only Model
Amazon’s exclusive Buy With Prime service is no longer by invitation only. The company will be expanding it to all eligible U.S.-based brands by the end of the month.
01/11/2023
The Home Depot and Chipotle Amplify Loyalty in 2023 With Expanded Benefits
Two retailers, The Home Depot and Chipotle, have recently expanded their own membership programs in an effort to grow their relationships.