Big Data

While digital media and data analysis work hand-in-glove, CG marketers continue to experience difficulty in "influencing up." Learn why and what to do about it.

Here are three actionable steps retailers can take to actively prepare for a profitable 2022 holiday shopping season given today’s dynamic market conditions.

Bed Bath & Beyond had a lot going on last week: reports of a possible breach, a stock announcement, and a new CEO. Get caught up.

How can brands encourage conversions with their business versus competitors? Gaining visibility into the consumer online journey is critical. Learn more.

What Werner Graf learned down in New Orleans very early in his career was that there was really only one way to drive big wins — especially in a stoic, mundane business that had been frozen in time: innovation. Learn more.

Lowe’s is optimizing its operations by allowing store associates to interact with its store’s digital data through a digital twin: a completely virtual replica of the physical home improvement store. Learn more.

Learn by example from leading companies like Mars and Yum! Brands to optimize forecasting and expansion through deep learning and spatial analytics.

Many brands, especially small- and medium-sized businesses, often lack the resources to invest in lasting relationships with their customers. So what are the costs to look out for in today’s market and how can brands overcome these by generating valuable first-party data? Find out.

When it comes to fighting cybercrime, collective efforts tend to be the most efficient. Both public and private stakeholders should cooperate and establish partnerships to protect data, or cybercriminals will continue to exploit weak or absent risk governance practices. Learn more.

Across three jam-packed days, influential leaders from across the consumer goods and retail industries convened to discuss the landscape of analytics and the powerful role it is playing in innovation, talent, and business growth. Here’s what several attendees had to say.