Big Lots Looks to Transform Shopper Loyalty With New Tech

Big Lots is investing in next-gen technology to curate a unified view of shoppers’ physical, digital and omnichannel journeys to provide a meaningful and memorable path to purchase and increase loyalty.

Big Lots has partnered with Medallia, a shopper experience management solution provider, to identify and eliminate points of friction in the customer journey in real-time and ensure consistent employee training to drive customer loyalty.

“We are proud to be selected by Big Lots as their experience management partner,” said Leslie Stretch, president and CEO of Medallia. “Their well-known strengths in merchandising, purchasing and location selection combined with their passion for their customer and employee satisfaction, position them uniquely in the discount retail sector.”

Medallia’s SaaS platform, the Medallia Experience Cloud, help retailers understand and management of experience for customers and employees and citizens. Its solution set captures experience signals created on daily journeys in person, digital and IoT interactions and applies proprietary AI technology to reveal personalized and predictive insights that can drive action with business results.