Consumer-direct acceleration, said John Donahue, president and CEO, is fueling Nike’s marketplace approach, allowing the company to directly connect with consumers no matter where they shop. Key to this strategy has been Nike’s investments in digital experiences, primarily via its mobile apps.
Lowe’s is optimizing its operations by allowing store associates to interact with its store’s digital data through a digital twin: a completely virtual replica of the physical home improvement store. Learn more.
In this edited webinar transcript, Fetch Rewards’ Wes Schroll shares how the company creates unique, rewarding experiences for shoppers, while providing brands and retailers with differentiated market and loyalty insights. Learn more.
Many brands, especially small- and medium-sized businesses, often lack the resources to invest in lasting relationships with their customers. So what are the costs to look out for in today’s market and how can brands overcome these by generating valuable first-party data? Find out.
Dig into the data of the annual “Retail and Consumer Goods Analytics Study” to discover which areas of analytics focus should be prioritized; the steps needed to adopt new technologies and platforms that support these efforts; and, ultimately, how to analyze insights to better inform strategies acro
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