We sat down with Michele Driscoll, VP of customer engagement, loyalty, personalization and promotions at CVS Health, to get a deeper look into one of the longest running loyalty programs in the drug store space, and the overall landscape of loyalty in today’s volatile environment.
RIS sits down with Brian McAllister, Burton Snowboards' director of global operations, and Jeff Lord, VP of global direct and digital commerce, to get the inside story on the retailer's massive digital transformation.
Using “lift-and-learn” technology, consumers can obtain information about Unilever products by touching or lifting them off the end cap — without having to scan a QR code, touch a screen, or download an app.
In this webinar we will explore the current state of the customer journey and how retailers can enhance their strategies, tactics, and technology firepower to ensure they are maximizing every customer relationship.
Tune in to this webinar series to explore why master data is the lifeblood of business, and find out how marrying your data sources together can improve operational efficiency and grow customer loyalty.
We caught up with the exec to get her thoughts on how companies can prepare for the future of direct-to-consumer, what’s effecting real change in personalization, and the e-commerce metrics worth prioritizing.