Long-Term Loyalty: Amplifying Relationships to Drive Higher CTLVs
Relationships are a key driver of profitability for retailers. Where businesses are meeting dead-ends, however, lies in the tail-end of the customer journey. Far too many are overinvesting in their initial transaction to acquire a consumer, but then neglect to nurture that relationship, prematurely cutting the cord of what should be a long-term connection.
From AI/ML to interactive experiences to loyalty programs, where should retailers focus their efforts in order to maximize each step of the customer journey and increase lifetime value? Find out how leading brands like Sephora, McDonalds, and Whole Foods have unlocked the key to loyalty, and leverage comprehensive insights from RIS News’ recent targeted research report, “Building Customer Lifetime Value,” to put data into action.