Loyalty Programs

Watch to learn how they’re expanding their mobile app to provide more personalized consumer and employee experiences.

Consumer-direct acceleration, said John Donahue, president and CEO, is fueling Nike’s marketplace approach, allowing the company to directly connect with consumers no matter where they shop. Key to this strategy has been Nike’s investments in digital experiences, primarily via its mobile apps.

Dollar Shave Club has announced plans to migrate their in-house membership tech solution and outsource subscription tech to a third-party platform provider.

David’s Bridal has been revamping its loyalty program over the past year, and now the company has expanded its offerings to target high school-aged students with the launch of Diamond Prom.

The brand has launched several initiatives focusing on data to increase targeted personalization, get products to consumers faster (without sacrificing freshness), and grow its retail media business with improved insights.

In the company’s latest earnings call, Ulta’s CEO Dave Kimbell said the company has achieved a record loyalty membership and is launching a new store layout that will transform the customer experience.

Location-based marketing is key to allowing retailers to build hyper-personalized campaigns. But how can retailers get started? Learn here.

The company’s continued investment in hybrid digital and in-person experiences and a robust loyalty membership are driving the majority of sales growth.

Learn how the snack company is developing a first-party data strategy to build strong consumer experiences and loyalty.

Learn how the snack company is measuring and growing loyalty using consumer data and gamification to innovate and grow. 

As Walmart continues its aggressive holiday prep work, recently announcing new e-commerce capabilities, the company has also said it will be slashing its membership pricing for two days only. Learn about the special offer.

Target is deepening its collaboration with Apple, including rolling out more Apple at Target shop-in-shop experiences and a special offer for its loyalty members. Get the details.