Marketing

H&M is the latest retailer to put a metaverse spin on gamified consumer experiences, launching H&M Loooptopia on the Roblox platform. Learn about this new world.

Learn why it’s so important to balance the razzle dazzle of marketing with having a disciplined approach on TikTok and other platforms, get details on how to set yourself up for success when you’re operating in so much unknown territory.

Perhaps nothing embodies the symbiotic nature of Christmas and retail as the Eartha Kitt 1953 Classic “Santa Baby.” Commercialism has always been an integral part of our modern yuletide celebrations.

Showfields is opening a fourth location in Georgetown. The new store will be built around the same “industry-disrupting” concept as the company’s other locations, and will feature over 70 brands.

Dollar Shave Club has announced plans to migrate their in-house membership tech solution and outsource subscription tech to a third-party platform provider.

The brand has launched several initiatives focusing on data to increase targeted personalization, get products to consumers faster (without sacrificing freshness), and grow its retail media business with improved insights.

Location-based marketing is key to allowing retailers to build hyper-personalized campaigns. But how can retailers get started? Learn here.

Yeti Holdings is increasingly looking at total acquisition and retention trends as it thinks about measuring the reach of direct-to-consumer, a channel the company remains full-speed-ahead on growing.

The sales and marketing lens is likely why when the topic of KPIs comes up, the metrics usually revolve around site traffic, conversion, cart abandonment, average order value or any of the other marketing KPIs that surround customer acquisition and online sales. But these are the metrics to look at.

Should brands partner directly with retailers or drive sales at multiple retailers? There are pros and cons to each option that advertisers should consider as they look to implement a strategy best suited for their unique business needs.

The new Starbucks Reserve Empire State Building store opened its doors to the public this week. The three-storey, 23,000 square foot location will offer workshops as well as bars and stores selling coffee beverages, craft cocktails, merchandise, and food. 

American Express is partnering with TikTok ahead of Small Business Saturday, a global movement intended to drive $100 billion in reported consumer spending for small businesses between 2021 and 2025.