Marketing

Executives from two of today’s leading consumer goods companies have joined the expanding speaker lineup for Analytics Unite: The Summit for Retail and Consumer Goods Brands.

The brand is allowing consumers to sample a variety of its offerings in a limited-time experience that also includes wine pairings and freshly grown produce and Italian herbs.

For retailers looking to keep their businesses in the black, identifying ad fraud and combating it is critical. Here are the three steps retailers can take today.

Benchmark your organization’s tech maturity against more than 80 distinct retail solutions. Discover where your peers are making significant tech investments and what you need to do to keep pace.

Instacart Platform is providing retailers with advertising, fulfillment, and data solutions across multiple channels, with the ability to choose a-la-carte offerings or subscribing to all services in a single platform.

Consolidating gains can help B2B and other retailers to focus on the customer experience to improve loyalty and potentially capture new markets.

Farmstead is also partnering with Circle K to explore new supply chain, distribution, e-commerce fulfillment, and marketing models.

Today's sellers need to appear in a lot of different places to maximize consumer reach throughout the buying process. While it may seem overwhelming, here are steps to accelerate your brand on the path to e-commerce excellence:

With competition for the hearts, minds, and wallets of today’s fickle shoppers at an all-time high, retailers must make the most of their current customers, while continuing to attract new shoppers to the brand. Find out how your peers are doing just that.

The new “Assemble the Bobs" campaign will engage new audiences and continue reaching existing customers.

Learn how the footwear and apparel retailer will optimize merchandising strategies across its retail enterprise and obtain actionable insights for its end-to-end merchandising activities.

Learn how supermarket chain Hy-Vee is making a change to what shoppers hear while in its grocery stores.