We talk with Rob Mills, Tractor Supply EVP, chief technology, digital commerce, and strategy officer, about how they’re using things like wayfinding, mobile apps, and artificial intelligence to improve the consumer experience.
Consumer-direct acceleration, said John Donahue, president and CEO, is fueling Nike’s marketplace approach, allowing the company to directly connect with consumers no matter where they shop. Key to this strategy has been Nike’s investments in digital experiences, primarily via its mobile apps.
In conversation with RIS News, Penelope Sur, the vice president of talent management for Dick’s Sporting Goods, outlines the ways the team has embedded flexibility into their benefits and the impacts these initiatives have had on the business overall.
Both Walmart and Home Depot have found success in their mobile app technology, among other areas, building out digital experiences that meet the ever-evolving needs of the consumers they serve as well as the staff they employ.
Several companies including Samsung, Anyline, and Aldi are transforming the retail space, making significant tech investments to improve processes across workforce management and the supply chain. Learn more.
Tractor Supply Co is ticking off boxes across the organization. From store expansion and upping its digital game, to growing its loyalty membership and addressing labor challenges with a new scholarship program, find out what the rural lifestyle retailer has been up to.
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