We sat down with Michele Driscoll, VP of customer engagement, loyalty, personalization and promotions at CVS Health, to get a deeper look into one of the longest running loyalty programs in the drug store space, and the overall landscape of loyalty in today’s volatile environment.
Increasing consumer demand for offers that match personal preferences and the push to omnichannel shopping necessitate a hyper-personalized, omnichannel approach to customer engagement. Learn more here.
Starbucks is gearing up to reveal and rollout new retail technology and the company has appointed a new chief technology officer to move some of the efforts along.
To keep up with the pace of retail, there must be progress in the supply chain. RIS uncovers how retailers can best unlock supply chain progress with machine learning, artificial intelligence, automation, and more.
Learn what it takes to create an impactful loyalty strategy that not only strengthens existing consumer relationships, but incentivizes others to join and reap the rewards.
Along with three important retail and ecommerce trends, there’s one broader lesson at bay: your customers are looking for better brand experiences that align with their own expectations and needs.
Learn how the hair color retailer is leveraging machine learning to leverage its 20 million consumer profiles, as well the KPIs it uses to measure success.
To validate the perception of agility’s role in responding to customer expectations, this company surveyed over 600 consumers, collecting more than 12,000 responses across regions and demographics to see how shopping changed in 2021 and what it means for retailers.
What are the top traits of retailers that get personalization right? Learn the answer and see which are able to personalize communications successfully.