Personalization

CVS Exec Michele Driscoll Peels Back Curtain on Long-Term Loyalty
We sat down with Michele Driscoll, VP of customer engagement, loyalty, personalization and promotions at CVS Health, to get a deeper look into one of the longest running loyalty programs in the drug store space, and the overall landscape of loyalty in today’s volatile environment.
Harness a Smarter, Insights-led Approach to Customer Engagement
Increasing consumer demand for offers that match personal preferences and the push to omnichannel shopping necessitate a hyper-personalized, omnichannel approach to customer engagement. Learn more here.
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SAP Retail Survey Results 2022
Exclusive survey results: see how leading retailers are navigating post-pandemic customer engagement.
Starbucks Hires CTO, Investing in Workforce Tech and NFTs
Starbucks is gearing up to reveal and rollout new retail technology and the company has appointed a new chief technology officer to move some of the efforts along.
AWS Webinar Series
Check out this set of webinars sponsored by Amazon Web Services.
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AI and Automation Unlock Supply Chain Progress
To keep up with the pace of retail, there must be progress in the supply chain. RIS uncovers how retailers can best unlock supply chain progress with machine learning, artificial intelligence, automation, and more.
Analytics Unite 2022: Procter & Gamble's David Dittman Joins Loyalty Talk
Learn what it takes to create an impactful loyalty strategy that not only strengthens existing consumer relationships, but incentivizes others to join and reap the rewards.
3 Customer Experience Facts Retailers Need to Know in 2022
Along with three important retail and ecommerce trends, there’s one broader lesson at bay: your customers are looking for better brand experiences that align with their own expectations and needs.
Tech Transformation Podcast: Madison Reed’s Machine Learning Ambitions
Learn how the hair color retailer is leveraging machine learning to leverage its 20 million consumer profiles, as well the KPIs it uses to measure success.
Tech Transformation Video: Madison Reed On the Future of Retail Personalization
Learn how the hair color retailer is using technology to do compete in the hyper-competitive world of retail personalization.
3 Ways Gift Giving Can Boost the Bottom Line
Here are three strategies for retailers to streamline the gifting process and create a positive experience for both the buyers and recipients.
Evolution Turned Revolution of Shopper Expectations
To validate the perception of agility’s role in responding to customer expectations, this company surveyed over 600 consumers, collecting more than 12,000 responses across regions and demographics to see how shopping changed in 2021 and what it means for retailers.
5 Retailers That Do Personalization Best
What are the top traits of retailers that get personalization right? Learn the answer and see which are able to personalize communications successfully.
The Container Store Launches New Loyalty Program and Mobile App
The Container Store launched its new loyalty program, Organized Insider. The company will be sunsetting its previous iteration. Get the details.

A collection of news, articles and other featured content about Personalization.