While selling products is often the No. 1 priority for companies, being a successful sales and marketing executive in today’s retail landscape requires a content-centric strategy and a keen ability to tell compelling stories.
Not only are consumers more digitally driven, but they increasingly demand that brands provide more information and transparency into their products (and they’re quite vocal about it).
Today’s brands must meet consumers on a variety of platforms, and they need to deliver the right message and value through relevant content. To showcase just how this can be done well, Deb Hannah, VP marketing at Shoe Carnival, will share a consumer marketing case study at the Consumer Goods Sales & Marketing Summit that demonstrates how the company grew a loyal following through its content-first approach, including how it continues to expand.
Based in Evansville, IN, Shoe Carnival is one of the nation’s largest family footwear retailers, with 377 stores in 35 states and Puerto Rico. In its recent third quarter results, the company reported it was its best quarter of its best year in its 43-year history.
Hannah leads marketing at Shoe Carnival, including e-commerce, integrated marketing, CRM, analytics, store design and creative development. Prior to this role, she spent over 20 years in various marketing roles at Kellogg, Starbucks and Kimberly-Clark.
Held Dec. 13-15, the virtual CGSM 2021 is a live event that will provides executives with the opportunity to learn from and network with the industry’s leading consumer goods and retail experts. The three days are packed with sessions, panels, workshops, share groups and networking opportunities.