In planning for a “makeup renaissance” spurred by the resumption of social and professional occasions, The Estee Lauder Companies is investing in its social commerce and digital merchandising capabilities.
Walmart has partnered to bring shoppers AI-powered meal planning, shoppable recipes, visual search, chatbots, and more. Uncover how Meredith’s predictive insights alongside Walmart’s API technology match products with consumers in real-time at scale.
As social media platforms emerged, social commerce grew to encompass the various ways businesses used social media to support the shopping experience, drive sales, and draw attention to their products. Learn how this evolution shaped the way we see social commerce today.
Reaching consumers digitally is paramount to the success of today’s omnichannel retailers. While most retailers strive to have a social media presence, only a few can succeed at engaging with potential customers.