07/18/2011 Launches Live Chat Via Mobile Browsers, the web’s most popular swim shop, has launched its mobile optimized site that enables users to browse and order all of the latest swimwear, swimming products and accessories right from their smartphones by going to, which will redirect to the mobile site.
The mobile site also includes the integration of a live chat function in which customers can initiate a chat with a customer service representative within the browser, while continuing to shop and browse the site with the chat session open. is the first online retailer to implement live chat on a mobile browser through the LivePerson platform.
“A good segment of’s customers are parents – many of whom are often on noisy pool decks waiting for their kids to finish practice or a competition,” says CMO Alexander Sienkiewicz. “Getting on the phone with a customer service rep in a noisy environment can be inconvenient during those times, so we are pleased to have integrated mobile live chat functionality.” has created one of the most advanced mobile shopping cart systems available today. To create the mobile platform, created the front-end and back-end infrastructure entirely in-house unlike other online retailers, which have frequently used third-party providers for their mobile platforms. Among its many features, the platform uses cutting edge mobile technologies such as JQTouch and Jquery, advanced category filtering (by size and color), Live Customer Service Chat with LivePerson's API, and even gift wrapping functionality.
"'s move to launch mobile Live Chat demonstrates a strong commitment to customer satisfaction. By using LivePerson APIs to enable Mobile Chat, can engage their customers through any mobile environment, providing customers with products and real-time support at anytime and anywhere," says LivePerson's vice president of mobile, Ethan Alexander. " is the first customer to implement Live Chat on a mobile browser, and joins many leading companies leveraging LivePerson's platform to deliver a superior customer experience through multiple channels."'s mobile site is compatible with the iPhone, Android, and BlackBerry. It allows for incredibly easy category and product navigation, and features an optimized and secure checkout system for users.
“Rather than creating multiple mobile shopping applications for the various smartphone operating systems like iOS and Android, we chose to invest our efforts into doing all that we can with a smartphone web browser,” says Sienkiewicz. “We are extremely happy with the functionality we were able to achieve through a mobile browser, and question whether standalone applications are really necessary. In addition, as we approach the era of HTML5, we'll be able to do a lot more with the browser. “
The mobile site is accessible now by going to through a smartphone.