UST Launches Frictionless Shopping Solution

Tim Denman
Editor in Chief
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UST, a digital transformation solutions company, announced the launch of its UST Walk-In, Walk-Out frictionless shopping solution. The COVID-19 pandemic has changed the in-store retail experience and consumer buying patterns permanently. This new contactless solution eliminates long checkout lines and waiting times, providing customers with a seamless shopping experience.

The technology behind the solution is an integration of artificial intelligence (AI), sensors, and cameras working together to enable the core features. Customers enter the store by scanning a QR code in the mobile app, selecting desired items from the shelves, and thereafter exiting the store, receiving their digital receipt in a matter of seconds.

 Piloted with Retail Business Services, the services company of Ahold Delhaize USA, and another for a leading European grocery retailer, UST is implementing this end-to-end frictionless shopping solution for customers that include grocery retailers, convenience stores, cafeterias, and grab-and-go food stores at airports and universities – in markets across the U.S., Asia, and Europe.