As part of its inclusivity initiatives, Walmart is making EBT and SNAP payments available to online shoppers. Consumers can select a filter that allows them to view only eligible items — these products will also be clearly tagged across the site. At checkout, shoppers can simply use their EBT or SNAP credit cards.
The company has also elevated its language capabilities as part of these efforts, making improvements to its Spanish language search on Walmart.com — customers can opt in or out of the translated query and search in Spanish for over 600,000 of the most commonly ordered items.
Overall, the company is looking to elevate the online shopping experience. This also means ensuring that all product pages have enough information so consumers can make informed shopping decisions.
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Walmart said it is making these pages more robust via videos, images, and more so “they have all the information they need to feel confident purchasing it.”
“Not only are these enhancements making the e-commerce experience even easier and more convenient for our customers right now, but also, they are creating a strong foundation for us to build upon as we accelerate the site experience in the future,” said Ward.