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12/06/2021

Walmart To Participate in WIC Online Ordering Pilot

Online shopping has the potential to enhance the WIC shopping experience. Learn how Walmart will help move the technology along.
Jamie Grill-Goodman
Editor in Chief
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Walmart announced it will participate in the USDA and Gretchen Swanson Center for Nutrition’s WIC online pilot program.

Online shopping has the potential to enhance the The Special Supplemental Nutrition Program for Women, Infants, and Children (WIC) shopping experience and Walmart will help move the technology along.

Walmart announced it will participate in the USDA and Gretchen Swanson Center for Nutrition’s WIC online pilot program. The pilot will make it easier and more convenient for customers in Massachusetts and Washington to order and pay for WIC eligible items online using their electronic benefits card.

“Walmart has always believed that access to convenience and to fresh, quality groceries should be available to everyone, regardless of payment method,” it said in a press release. “We look forward to collaborating with the Washington WIC and Massachusetts WIC agencies when the pilot goes live next year and are eager to expand this offering to even more states in the future, in the same way we’ve scaled our SNAP online purchase program.

Gretchen Swanson Center for Nutrition (GSCN) and their partners will do the work necessary to move toward broad availability of online ordering in WIC, as well as work to prepare for when online transactions become allowable in WIC. The overarching goal of the three-year grant project is to work toward establishing recommendations for the implementation of processes that allow WIC participants to use online ordering with online transactions or in-person transactions to receive their WIC food benefits.

First, GSCN constructed a WIC online ordering implementation guide, (the Blueprint for WIC Online Ordering, or “the Blueprint”) based on WIC stakeholder feedback and consensus building. The Blueprint consists of recommendations for WIC State agencies (SAs) and their partners to consider when implementing a WIC online ordering project. The Blueprint also includes WIC rules and regulations that may impact WIC online ordering projects as well as basic requirements for implementing these projects. The Blueprint will be utilized by a set of sub-grant recipients to pilot WIC online ordering projects, but also be available to any SA working on their own projects.

The WIC Online Ordering Grant is a cooperative agreement between the United States Department of Agriculture’s Food and Nutrition Service (USDA FNS) and GSCN. A Steering Committee has been formed to assist in the project’s direction, and to provide nuanced subject matter expertise. Steering Committee members include representatives from Custom Data Processing, Inc. (CDP), National Grocers Association Foundation (NGAF), National WIC Association (NWA), and USDA FNS.

Learn more here.