Web Analytics

Data is the new oil and analytics is the refinery — this timeworn phrase continues to hold water, but it’s next-gen analytics taking the driver’s seat in today’s retail industry. We dive into the Retail and Consumer Goods Analytics Study 2020 to put even more context behind the numbers.

What if you could not only save the sale, but reengage shoppers when items are out-of-stock online? Uncover how this outdoor sporting goods retailer uses an e-commerce service to make its marketing more personal with the added benefits of improving its assortment planning.