Great search can actually help reduce returns. Understanding which products — and which shoppers have the highest rates of returns — can help you make better merchandising decisions. When it comes to search, merchandisers can boost products with low rates of returns and avoid promotions to shoppers with a high return rating.
Further, including customer comments on sizing can help customers make better decisions. Bunnings Warehouse, a large household hardware chain, understands the importance of positioning its DIY advice with product results to ensure shoppers can easily access educational materials prior to purchasing.
After a few years of unprecedented challenges, change, and e-commerce growth, retailers should buckle up and get ready for a year of post-pandemic adjustment and transition. However, advanced technologies such as AI and machine learning can help brands better understand changing consumer behavior and intent to increase profit margins and decrease the potential for product returns.
— Nicolas Darveau-Garneau, Chief Growth and Strategy Officer, Coveo