- Opening up new formats for e-commerce fulfillment in U.S. suburbs using Farmstead’s Grocery OS tech stack and Circle K’s retail footprint
- Improving Farmstead’s national supply chain for non-perishables and convenience items
- Collaborating on distribution
- Co-marketing across a variety of new projects
According to Kevin Lewis, chief marketing officer at Alimentation Couche-Tard, the convenience landscape is changing dramatically.
Pradeep Elankumaran, co-founder and CEO at Farmstead, said the company is also in the early stages of significant change, and this requires new supply chain and technological alliances.
“We’re thrilled to be partnering with Circle K on that journey, with its scale and decades of multinational experience in the convenience industry, and to be advancing with Circle K as an investor,” said Elankumaran.
“When we met the Farmstead team, we saw an opportunity to partner with them, exploring and learning about the new behavior of our U.S. suburban consumers using e-commerce and last-mile systems that lead to actual long-term profitability,” said Lewis.
As part of the partnership, Lewis says Alimentation Couche-Tard is looking to cultivate and support retail innovation that “transforms the customer experience in our stores and beyond.”
Circle K’s most recent investments include Food Rocket, another grocery and convenience and delivery company, and Pensa Systems, an AI solutions provider for retail-in-store data and analytics.