Council Member Thought Leadership

  • A Love Letter to Transparency and Communication

    This isn't another article on the inflation-adjusted cost of flowers or comparing same-store sales of candy hearts at Walmart.  It’s not about flowers and lace-cut cards. It’s about the marriage, not the honeymoon.
  • A Path to E-Commerce Excellence

    Today's sellers need to appear in a lot of different places to maximize consumer reach throughout the buying process. While it may seem overwhelming, here are steps to accelerate your brand on the path to e-commerce excellence:
    e-commerce path