In the spirit of trying something new, two members of the CGT/RIS Executive Council sat down to discuss three of today’s most pressing issues in consumer goods and retail today — and they attempted to do it in 10 minutes.
We checked in with Guy Yehiav, general manager of Zebra Analytics and a member of the CGT/RIS Executive Council, to get his perspective on the promise of AI in retail and consumer goods, as well as some of the ways companies are leveraging prescriptive analytics right now.
While it’s unclear how much of the pandemic-prompted digital disruption has staying power, it’s safe to say consumers have gotten a taste of the potential of tech-enabled convenience, and they like what they see.
As we exit the pandemic, we tapped into the power of the CGT/RIS Executive Council for a look at today’s new consumer, as well as insight into how both brands and retailers can transform them into loyal buyers through technology.
With more than three decades of global retail experience, Richard Widdowson can say with confidence that things in business are not always as clear-cut as they seem — but that doesn’t mean the industry couldn’t stand to simplify a bit.
Consumers expect brands to understand their unique lives and needs and respond with customized solutions. If the experience they encounter on their journey is poor, or if they can’t find the brand they are looking for, they won’t hesitate to switch brands.
We spent some time chatting with Forhez, who also serves as a co-chair of the CGT/RIS Executive Council, about what may be the most exciting and challenging consumer the industry has ever been responsible for serving.