FreshDirect Reimagines Retail Data to Strengthen Brand Collaboration

Jamie Grill-Goodman
Editor in Chief
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FreshDirect will “democratize the data” and provide its brand partners access to insights to help them deliver on their customer-focused business goals.

The Northeast's online fresh food grocer and e-commerce brand announced it has selected brand collaboration platform ciValue to develop its insight sharing program.

With a unique solution to enable partners to gain insights at their fingertips into the preferences of their customers, the digitally-native grocer is further sharpening its ability to better serve its evolving customer needs through customer-centric merchandising and marketing, and to achieve growth through insightful collaboration with the brands.

"One of FreshDirect's foundational tenets as a leading and trusted New York-based online food e-commerce business, is the unique and unrivaled connection we have to our suppliers, especially the smaller local players,” said Charlotte Myer, VP, merchandising, FreshDirect. “This collaboration with ciValue will enable us to democratize the data and provide our partners, large and small, access to the latest and most comprehensive insights to help them deliver on their customer-focused business goals. ciValue's ability to rethink the way retail data can and should be used, is aligned with our vision of reimagining insights to drive more customer-centric decision-making for our partners and ultimately more value for our customers. ciValue's brand collaboration solution and AI-powered customer DNA platform ensure a right fit for FreshDirect."

Since 2014, ciValue has leveraged artificial intelligence to power engagements that matter for retailers, brands, and their customers. ciValue's SaaS, product-first approach delivers a self-serve solution to brands, marketing, and merchandising managers, and will help FreshDirect and its brand partners deliver improved value for customers.

"FreshDirect is a digitally native and technology-first grocer, and we're excited to help the company create an insights-driven brand collaboration program" said Beni Basel, CEO and founder, ciValue. "We believe that brand and retailer collaboration is the first step towards a win-win-win retail world where retailers and brands can grow by anticipating and serving their customers' evolving needs."