Retailers have access to more data about their business performance, shopper behavior and overall market than ever before. But to win in today’s hyper-competitive environment, retailers need to be able to turn that data into actionable insight at a localized level.
It is not enough to have deep insight into the industry and your business at a 10,000-foot view. You must be able to bring that insight down to a localized geographic level and make vital business decisions based on the local market.
To uncover how retailers can discover and leverage geographic data to gain a competitive edge, Esri’s retail industry manager,Gary Sankary sat down with RISfor an exclusive Q&A on the topic.