How Regatta Weathers Retail With Cloud Technology

Jamie Grill-Goodman
Senior Editor
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Clothing and equipment retailer Regatta has been catering to consumers who love the great outdoors since 1981. Today, the Manchester, UK-based retailer aims to future-proof its business as it continues to open new stores by adopting cutting-edge retail technology. To help it in this mission, the retailer migrated from on-premises infrastructure management to the cloud.

Regatta sells through around 180 stores across 11 countries, employing over 1,400 people. With its initial rollout of Cegid Retail POS software to 60 stores completed in 2017, Regatta wanted to further enhance its technology capabilities with a move away from on-premise hosting of servers in favor of a SaaS model for cloud hosting.

A major challenge of on-premises hosting was the management time required when updates needed to be implemented or when downtime issues occurred. It felt a SaaS cloud solution, managed by a third party, would free up the Regatta IT team’s time, and deliver efficiency benefits across the store network.

As for all retailers, server uptime and data security are major priorities, made even more challenging when international expansion is planned. Regatta’s head office team has a strategy to build agility into the IT infrastructure so that international expansion can take place simply and cost effectively. They want to be able to set up the store technology infrastructure quickly and easily as they enter new countries, with issues such as compliance with local tax and currency issues taken care of, and hosting and data storage competently managed at every site.

Moving Clouds

In March 2020, the migration to Cegid Cloud SAAS was completed. The Cegid Retail software is hosted on Cegid’s SaaS application, removing the need to rent server storage on-site. Cegid is also providing the mechanism to manage the infrastructure and can handle all compliance activity and the necessary software updates to align to the latest product roadmap, greatly easing up the pressure on internal teams.

“We recognized early on the need to run one solution for many international locations, rather than having to seek out a new POS system for each country we entered,” says Chris Bulmer, group IT director at Regatta. “With so many local currencies to deal with, tax rules and different configurations required location by location it was essential for us to partner with a specialist retail software supplier who knows the clothing retail industry and has international reach and experience. Now with cloud hosting as well, we can build further agility into the business while taking the pressure off our internal teams who are busy with everyday retailing responsibilities.”