Virtual Reality

As the industry continues to see retailers testing new customer engagement tactics in the virtual world, this week Taco Bell has revealed the results of its metaverse wedding contest and men’s underwear brand Saxx is opening a virtual store.

Pacsun has launched its second virtual customer experience, Pacsun Los Angeles Tycoon on Roblox.

Jain uncovers some of the most standout trends in the IT evolution, identifying the industry’s state of readiness, the opportunities that still exist (and where leadership should invest additional resources), and other takeaways executives should have on their radar.

Alo Yoga's new virtual store is looking to immerse consumers. Learn how.

Here are some of the creative concepts brands enacted that are paving the way for NFT gamification in the retail industry.

Even though the metaverse market has grown exponentially in recent years, most retailers are still trying to grasp just how to utilize this technology in the most practical (and profitable) way. See how the tech is being used.

H&M is the latest retailer to put a metaverse spin on gamified consumer experiences, launching H&M Loooptopia on the Roblox platform. Learn about this new world.

Justin Honaman head, worldwide consumer products at Amazon Web Services, shares five retail trends to consider in 2023.

The future of retail is interactive and immersive — a unified experience of the physical and digital in the metaverse. Learn more.

There’s not a one-size-fits-all solution to moving into the metaverse. Here are some use cases to consider as you build your brand’s metaverse strategies.

Walmart is the latest company to leverage Roblox, announcing two new experiences on the virtual reality platform: Walmart Land and Walmart Universe of Play. Learn more.

Lowe’s is optimizing its operations by allowing store associates to interact with its store’s digital data through a digital twin: a completely virtual replica of the physical home improvement store. Learn more.