Virtual Reality

Learn the smart store enhancements retailers can use to address each of the common customer pain points and transform shopping from a task to a treat.

Burberry has opened a shopable digital version of one of its flagship stores. Take a look at the interactive virtual replica.

Augmented and virtual realities will be at the forefront of differentiation and shopper satisfaction in the coming decade. But stores will need to demonstrate that AR and VR provide real value and are not gimmicks or hassles.

Walgreens Boots Alliance and Verizon Business have partnered to power enhanced digital customer experiences at more than 9,000 Walgreens and Duane Reade stores nationwide.

“We felt the ability to interact on a mobile device with a bag and see it in a real environment would be the next wave of what customers would want to see and would really resonate with our customers," says Seahorn. 

Nielsen is now offering a suite of solutions using gaming technologies to help retailers transform their in-store operations.

Beauty retailers Sephora and Ulta have made a living through services and letting consumers’ try-before-they-buy. As they reopen amid COVID-19, RIS looks at two tech areas they are using to respond to altered shopping behaviors.

Celerant Technology has launched a new online platform for multi-store retailers that virtualizes their physical stores. Learn more.

Thanks to artificial intelligence and virtual reality, confidently shopping online is possible for consumers. Find out how to adapt the online experience to include sensory experiences that consumers crave.

Ulta is tapping into tech to provide an omnichannel experience that brings shopping in its brick and mortar stores to the online space. Get a first look at how Ulta is bringing the physical store to life digitally.

VR is poised to make a big splash in retail for years to come, but few retailers have been able to find a practical application for the emerging technology. Discover the real-world use case Walmart has discovered.

Shoppers want convenience and a personalized experience, and they are taking note of which brands are going “all-in” on technology.